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Good health has long been regarded as a valuable goal for many people. With the advent of rapid urban development, affluence of society, environmental protection and community-based education, the concept of "health" has extended beyond "staying you are not sick?". It has come to mean maintaining a distinguished appearance, keeping fit, avoiding obesity or over-weight, doing preventive medical check-up or chasing for bodily fitness. With health awareness getting popular for the past ten years, it has been observed that consumer markets of youths have been flooded with health food, health products, aerobic classes, fitness exercise, health check-ups, foot massage and so forth. The widening concept of health has become part of the life of many youngsters. Through an opinion survey of young people and in-depth interviews with health professionals, such as dietitians, medical doctors, psychologists, health product merchants, we hope to improve understanding of health consciousness of young people in Hong Kong. This will reveal some guidelines for services and policies in the area.
Youth Study Series
No.14
